10 Myths About Big Tech & Antitrust

  • Amazon has 38% of the US e-commerce market, including first party sales and sales from third parties on the Amazon Marketplace.
  • Apple has 58% of the US smartphone operating system market.
  • Google has 29% of the US digital advertising market
  • Facebook has 23% of the US digital advertising market.
  • The price of digital advertising has fallen more than 40% in the last decade (while the price of print advertising has increased 5% over the same period).
  • The price of books has fallen more than 40% since 1997, the year Amazon went public.
  • Social media and messaging apps are priced at zero.

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